Meticulous planning, flawless execution and studious follow-through. We harkened back to the pre-DotCom era to apply the basic business practices that serve as the hallmark to every successful business enterprise and apply them to the way we approach any project.

Whether it's time to produce your website or a custom software application, we employ the following steps to go from concept to completion:

Define the Successful Outcome

The fresh ground professionals are direct, sensible and talented. We use our extensive knowledge and expertise to help you craft the goals of your endeavor. Working with you, the brainstorming and wish lists get fashioned into a specific mission with an unmistakable target and exacting vision.

Define the current reality

Team fresh ground analyzes your current systems and methodology to pinpoint the strengths and weaknesses. In addition, current market factors and competition are carefully scrutinized to see what is already being done, and more importantly, what is not. In total, fresh ground software gets a clear picture of where your company is and how to get you where you want to go.

Identify Change Factors

This is where we bridge the gap between what you want and what you have. Using the information obtained in phase two, we begin by identifying all the things that are missing from your current operations that are needed to fulfill the goals set forth in phase one. Those necessities are tagged for remedy. We follow that by identifying each item of your current operations that does not work toward fulfilling the vision set forth in phase one. Those extraneous items are tagged for phase-out and/or outright elimination. In short, it is a blueprint for transforming you into what you want to be.

Architect Systems & Campaigns

fresh ground software doesn't hand over a pre-packaged solution, hoping it meets your needs. We architect the systems to support your new business model by determining the best tools, technologies, and communication media to achieve your ultimate goals. In this phase, we plan the strategy for achieving the stated mission down to the most minute detail. Every move, every process is meticulously documented in a production script that is edited and reedited until you give us the okay to full-scale production.

Production/Implementation

The vision, which began to take shape in phase one, materializes and starts to become reality. Technical systems and design elements are built. Interfaces are created. A continuous review process and progress reports track and document the process.

Launch, Monitor, Adapt

We don't just take your check and turn off the phones. Even though your new website or software application is up and running, the work is rarely complete at launch, although the product is finally in the hands of its target audience. Post-implementation, marketing and technical applications are maintained and results are tracked. Modifications are made which incorporate market changes, product development and continued execution. A system is established to control and provide for maintenance and upgrades.